NIKE AIR MAX 1
No Genres. All Soul.
Creative Producer (Concept ideation, post production)
I worked with ONA Creative agency to develop a new campaign for the timeless Nike Air Max 1 sneaker. Our goal was to infuse a contemporary touch into this iconic footwear and revitalize its appeal. Embracing the theme of music and rhythm, we aimed to encapsulate the spirit of "No Genres. All Soul."
To bring this campaign to life, we teamed up with two of the hottest and most genre-defying, up-and-coming artists of our time, Ashley Mehta and Armani White. We thought, why not show the world what genre-breaking looks like? And who better to model the shoe than these incredible artists?
As one of the creative producers on the team, I worked on the pre-production phase. We brainstormed and came up with the art direction, laying out the game plan for how to execute our creative vision from styling to props and visual production set up. It was all about finding the right vibe and energy to convey the soulful spirit of the campaign.
I worked with the post-production team to create beautiful digital marketing assets that were all about embracing the spirit of "No Genres”. It was about making the Nike Air Max 1 shine in a whole new light and inspiring folks to break free from the norm.
